Wednesday, October 29, 2008

Health 2.0 Opportunities

Wondering what opportunities exist for pharmacy applications in a Health/Medicine/Web 2.0 world?

Reporter's notebook: Money woes don't slow Health 2.0

 

By: Rebecca Vesely / HITS staff writer

Posted: October 28, 2008 - 5:59 am EDT


No question about it. Health 2.0 is here to stay.

 This was plain to see at the second-annual Health 2.0 conference in San Francisco. The evidence wasn't necessarily in the presentations, but what people were doing during them. Gone were the flip-phones and cumbersome PDAs of last year. There even seemed to be fewer laptop computer users (despite a doubled attendance to about 1,000 people).

 Instead, conference-goers sat in darkened halls thumbing on their iPhones and slimmer-than-ever BlackBerrys.

 In healthcare, there's much talk about the medical home. But what if the medical home is in the palm of your hand?

 “We're just at the beginning of mobile healthcare,” said Alan Greene, a pediatrician and chief of future health of Atlanta-based ADAM, a company developing consumer health applications for Google Health and the iPhone, among other platforms. “Which means we are just at the beginning of patient-centered medicine—to do it where they are.”

 The Health 2.0 conference, held at the Marriott in downtown San Francisco on Oct. 22 and 23, drew lots of technology startups and venture capitalists, a few health plans and even fewer providers and employers.

 Engaging consumers and getting them to trust the technology were key themes at the confab.    

John Poikonen, Pharm.D. | Director of Clinical Informatics| UMass Memorial Medical Center |508-334-1159 | 978-501-4887 (cell) | john.poikonen@umassmemorial.org

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